Through RedLink you can discover the benefits of digital transformation for your business. It is not an App for everyone: you need an invitation to access its contents and features.
The VEC is the jewel in the Vodafone Village’s crown: a co-creation lab where to develop tailor-made technology solutions together with companies. The aim of the “RedLink” mobile application is to guide customers before, during and after the real visit to the VEC: from the e-mail invitation to presentation of the catalogue with all the digital services, plus the reserved area, where you can try out for yourself what Vodafone can do for its clients’ business, either before or during the visit. Indeed, the app will continuously interact with Vodafone clients during the actual visit, ensuring they discover exclusive contents and features designed for them.
RedLink was designed to guide Vodafone customers through the discovery of mind-bending VEC. The project can accompany the customer and support them before, during and after the actual visit.
Anticipation effect. In addition to offering a virtual tour, the app makes it possible for the invited customers to book their parking space, register with Vodafone and, finally, open the turnstiles. On the morning of the visit, the app is able to guide the guest up to the VEC through a series of custom beacon notifications. Once guests ‘physically’ enter the VEC, they start another digital experience that overlaps with and enhances their real experience.
Ghost application – Retail corner. A beacon placed along the VEC corridor recognises the customer’s presence and automatically brings up an entirely new and unexpected application on their device (a kind of ghost application) that allows the customer to interact with the digital VEC system.
After the visit. This app stops working when the visitor physically leaves the VEC. Indeed, after leaving the building, the customer interacts again with the classic app version, the one that prepares the visit and later lets customers fill in the survey.
Torino