Your company needs to be located, to tell its story, to communicate and be able to analyse itself through numbers. At Laser we have a team dedicated to digital marketing & communication.
We deal with Web Analytics, i.e. we collect data from websites, e-commerce and/or mobile apps and analyse them (in the short, medium and long term), by identifying metrics, goals and indicators that are in line with the targets of our customers’ business.
The data driven approach allows our customers to be aware of their digital performance, discovering how their users behave and how they use digital services. This information becomes the starting point and the competitive advantage to correct and/or devise new digital marketing strategies.
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We deal with optimisation of content for search engines, or SEO (search engine optimisation). The analysis starts with an SEO Audit, which is a preliminary - technical and diagnostic - analysis of your e-commerce and/or website: scanning, reviewing and evaluating performance are all activities related to SEO monitoring. We will highlight any errors, criticalities, technical, structural, content and competitive aspects that affect the site’s performance and its positioning on search engines.
Following this digital check-up, we will find the most suitable solutions to improve your position on search engines, effectively and instantly designing the best SEO strategy for your e-commerce and/or website, to help you gain ground with respect to your competitors.
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We like to leverage content so as to write, arouse interest and entertain, but also to motivate and stimulate potential customers to action. The art of persuasion passes (also) through words, which, in the digital world, must be the right ones: writing for the web means writing SEO-oriented content, that is, contents that is readable and interpretable by search engines - our first readers, those who decide the position of our site, our e-commerce or our item in the search results.
We deal with copywriting with an all-round approach: besides designing and implementing SEO-oriented editorial plans, we are experts in UX writing, i.e. in the design and creation of micro-texts to guide users in browsing through websites, e-commerce sites and mobile apps.
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Doing content marketing means knowing how to tell the story of your products, services and brand through a “video” channel. Whether they are hero videos (viral, spectacular, creative ones), hub videos (serial, “behind the scenes” videos), help videos (tutorials) or action videos (encouraging action), we have a team of professionals at Laser that are able to guide and support you throughout a project’s steps: from the idea to the script through to shooting (but you can also think of a video in 2D animation or motion graphics), editing and post-production. And then, of course, a marketing strategy that knows how to choose the right channels to convey the video and hit the set goals.
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It is the best performing channel in terms of conversion: this is why e-mail marketing must be one of the most important tools of your marketing strategy, whether you run an e-commerce marketplace or a company website.
E-mail marketing is a marketing activity centred on sharing content with customers by e-mail, with a view to optimising and increasing the efficiency of communication between the brand and the customers themselves.
We are committed to helping you choose the best platform for your needs (MailChimp or MailUp); we segment the databases of your customers; we deal with creativity (templates and contents); we make the most of campaigns and, finally, we monitor the results achieved, taking into account the reference benchmarks.
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Within the scope of “digital marketing”, a prominent place is reserved for social media marketing, namely all those activities that – by exploiting the specific features and the potential of social channels – make it possible to improve customer satisfaction, obtain sales leads, increase traffic to your website and/or e-commerce marketplace, increase brand awareness and/or brand loyalty, develop brand authority, etc.
It is precisely against this diverse backdrop that Laser offers its consultancy in social media management activities (creation and management of social channels and related community), in the design and implementation of targeted creative editorial plans (art and copy, but also scheduling of posts, selection of the topics to be addressed, etc.) and, finally, in the promotion of these plans through social Ads activities.
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Starting from the targets you want to achieve (obtain leads, increase traffic, obtain conversions, improve brand awareness, promote a specific product) and based on the available budget, we can design, implement and monitor your digital advertising campaigns: Google Ads and Social Ads (Facebook, Instagram, LinkedIn and much more).
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To design and develop your digital dream, request a quote using the form. For any further information, do not hesitate to get in touch.
Torino